Vietnam’s e-commerce sector is experiencing unprecedented growth, with revenues from the top five platforms—Shopee, Lazada, TikTok Shop, Tiki, and Sendo—soaring immensely in the last few years. As the market expands, competition intensifies, making e-commerce SEO in Vietnam more critical than ever. This guide will introduce you to the unique aspects of e-commerce SEO in Vietnam, offering insights and practical tips to help businesses navigate and succeed.
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Why Does E‑commerce SEO in Vietnam Matter?
Vietnam’s e-commerce sector is experiencing rapid growth, which places Vietnam among the countries with the highest e-commerce growth rates globally. Despite this impressive expansion, e-commerce accounts for only 8% of the nation’s total retail sales, indicating plenty of untapped potential for further development.
In this dynamic landscape, search engine optimization (SEO) becomes a crucial tool for businesses aiming to enhance their online visibility. While platforms like Shopee, Lazada, Tiki, and Sendo dominate the e-commerce scene, Google remains the primary search engine for Vietnamese consumers. On top of that, many businesses have opted for a digital storefront right on their website.
Therefore, implementing effective e-commerce SEO services is essential for businesses to reach their target audience, drive organic traffic, and stay competitive in Vietnam’s burgeoning digital marketplace. With the help of a capable and experienced digital marketing agency, businesses can reach new heights in this flourishing sector of the Vietnamese economy.
What do you need to know about the Vietnamese e-commerce scene?
Understanding the Vietnamese E‑commerce Market
Vietnam’s e-commerce landscape is characterized by rapid growth and a dynamic consumer base. In 2024, the country’s e-commerce market exceeded $25 billion, marking a 20% increase from the previous year, according to the Ministry of Industry and Trade . This surge positions Vietnam as the third-largest e-commerce market in Southeast Asia, following Indonesia and Thailand.
The consumer demographic driving this growth is predominantly young and tech-savvy, with a strong preference for mobile shopping. The convenience of online platforms, coupled with attractive promotions and a diverse product range, has transformed shopping habits, leading to increased online purchasing even for essential goods.
Major e-commerce platforms like Shopee and TikTok Shop have capitalized on these trends, capturing significant market shares and experiencing substantial revenue growth. Shopee, for instance, reported a 41% increase in revenue compared to 2023, while TikTok Shop saw a staggering 99% growth over the same period.
This development has also allowed anyone to start a digital business or become an affiliate, which means the market is brimming with opportunities and challenges. While the potential for growth is immense, the competitive landscape demands strategic planning and effective e-commerce SEO practices to ensure visibility and success in Vietnam’s digital marketplace, or else, you may risk being lost in the shuffle.
How to Do E-Commerce SEO in Vietnam
Localized Keyword Research for E‑commerce SEO Vietnam
Effective keyword research in Vietnam requires a nuanced understanding of the Vietnamese language, including diacritics and local slang. These linguistic elements can significantly impact search intent and visibility on Google. For instance, omitting diacritics in keywords may lead to different search results, affecting the accuracy of your SEO strategy.
To navigate these complexities, utilize tools like Google Keyword Planner, which offers insights into search volumes and competition levels for Vietnamese keywords. Additionally, platforms like Ahrefs can help identify keyword gaps and analyze competitor strategies.
More importantly, however, businesses need to have a firm grasp of the Vietnamese e-commerce market and the cultural complexities. The tools will surely be of help but it is up to you to put together the most suitable and localized keyword strategy for your SEO campaign.
Localized keyword research is of utmost importance for SEO
On‑Page SEO Best Practices
Once you have the keywords, localization is paramount in on-page SEO for Vietnam. This involves more than just translating content, it requires adapting product descriptions and blog content to resonate with local values, cultural nuances, and holidays. Such tailored content enhances user engagement and builds trust among Vietnamese consumers as they love a well-placed promotional campaign.
From a technical standpoint, ensure your website is optimized for mobile-first indexing, as a significant portion of Vietnamese users access the internet via smartphones. Prioritize fast page loading speeds and adherence to Core Web Vitals to improve user experience and search rankings. Implementing structured data can also enhance your site’s visibility in search results by enabling rich snippets.
Off‑Page & Social Commerce Strategies
Building high-quality backlinks from reputable websites is crucial for enhancing domain authority and search rankings. Engage with local news outlets, blogs, and forums to acquire valuable backlinks.
Aside from that, social commerce is increasingly influential in Vietnam, with platforms like Facebook, Zalo, and TikTok Shop serving as significant channels for product discovery and sales. Integrating your SEO strategy with these social platforms can drive cross-channel traffic and improve brand visibility.
Platform‑Specific SEO: Shopee, Lazada & More
Optimizing product listings on e-commerce platforms like Shopee and Lazada is essential for in-platform search visibility. Focus on crafting clear and keyword-rich product titles, detailed bullet points, and comprehensive descriptions. Incorporating relevant hashtags can also enhance discoverability on these platforms.
Your website’s SEO efforts can be synchronized with your storefronts on these platforms thanks to consistent branding and cross-promotion. Always be on the lookout for opportunities and make sure that your consumers know where to find your products no matter how they discover your brand.
Measuring Success & ROI
Monitoring KPIs is vital for assessing the effectiveness of your SEO strategies. Track metrics such as organic traffic, keyword rankings, conversion rates, and average order value using tools like Google Analytics and Search Console. Due to the influx of new storefronts and affiliates, these tasks are usually carried out by business owners themselves.
This makes the ability to use Google Analytics and Search Console, alongside SEO tools like Ahrefs and SEMrush extremely valuable. These platforms can help you understand your market position and refine your SEO tactics accordingly.
Doing SEO for e-commerce can do wonders for the online exposure of a business
Choosing the Right E‑commerce SEO Vietnam Agency
Selecting the right SEO partner is crucial for businesses aiming to thrive in Vietnam’s competitive e-commerce landscape. A reputable agency should offer proven case studies, transparent audit processes, and clear timelines for measurable improvements.
On Digitals stands out as a leading digital marketing agency in Vietnam, specializing in SEO and web design. Their data-driven approach focuses on delivering the best KPIs with advanced digital solutions tailored to each client’s needs. Whether you’re a long-standing business or a new entrant, On Digitals aims to close the gap from your competition and propel you to the top of the SERPs.
